Week 09 – Second Due Date

Reverse Engineer a Social Video

For the second half of this assignment, go to your class FACEBOOK GROUP, find the coinciding REP post, read your classmates’ initial posts, and respond to three different classmates. Select someone without replies (if possible), and do some of the following:

  • Do you agree or disagree?
    • Suggest a source or site that supports your position.
  • Did they leave something out?
    • Explain what was missing.
  • Add an additional viewpoint.

Affirmations such as “nice post,” “I like the way you explained this,” or “I agree” are not adequate for this discussion. Instead, be thorough and thoughtful. Your replies should start a conversation, not end it.

Submit to iLearn

After you have made comments, you will collect screenshots and create a PDF to be submitted on ILearn with the following:

  1. Your First and Last Name
  2. Professor’s Name
  3. Section Number
  4. A screenshot of your original blog post
  5. A link to your original post
  6. A screenshot of your initial Facebook post, where you shared your blog post.
  7. A screenshot (from Facebook) of each of the three comments (expanded view) on a classmates post

Native Video Project Description

Background

In this unit, you will create a branded video utilizing the brand voice created during the brand identity project. One of the most important strategies in content marketing today is video. The platforms of distribution for video content online have continued to shift. Facebook is getting more daily minutes watched than YouTube, Snapchat's daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level.

The video you create should sell your brand. The video may be entertaining, educational or emotional. It should not feel like a hard sell. Social advertising generally feels like normal content, with just a hint of a brand attachment. Like we have learned this semester, it comes down to the content of your video. Also remember, native videos are first viewed without sound and therefore should use subtitles.

A video is not a slide show of photos. The project needs to be moving images, and not just photos with a kens burn effect.

(Transcript of Native Video Project Overview Video)

Project Components

Script

Any video is better when it has a little bit of a story behind it, and what’s the best way of creating a little story? You got it – by writing it down. Writing a script will also make your video more organized. You get into that planning mood where you are 100% thinking about what is the purpose of the video. You get to sit down and think about what is the message that you want to communicate and what is the outcome you expect to get.

The first thing you want to do is to break the video script into different sections or chapters if you will. Any video script should contain at least these 3 sections:

  1. The Hook
  2. The Body
  3. The Call To Action

Story Board

A storyboard is a piece of paper with boxes drawn on it that show how every shot in a marketing video will be visually represented. Shots can be quite elaborate creations or simply rough sketches. The purpose is to outline each shot to see how to help the director, the camera person, and the editor put the video together. Sometimes, the storyboarding process is used to flesh out the concept into more tangible action shots before scripting. Sometimes storyboarding comes first, and sometimes scripting comes first. The storyboarding process may be easier for you to complete if you think more visually than just words on a page.

Do not skip this step or shortchange it. Storyboarding will save you time when it comes time to filming.

Shot List

A good shot list maximizes shooting time and limits downtime across all departments. In this post, we lay out the essentials of a shot list, and provide the only film & photography shot list template you’ll ever need, free.

A shot list is a full list of all the shots that are part of your film, with minute information for each of them. Creative shot choices aside, it’s easy to forget that a shot list is a strategic document. Creating a shot list is essentially like creating a shooting gameplan for the day.

Music

Music needs to be added to the native video. Music can greatly enhance a video by evoking impactful emotions. Illegally obtained music is the quickest way to get your videos removed from social media. This means you need to use music where copyright license has been obtained. You can do this by using music from stock sites, using sites which provide music with the proper licensing or by contacting the artist.

Things to look for when shooting

Post Production Help

What is due?

By the end of this first project week, you will have developed everything needed to start filming. This week is more of a prep week than a draft week. To finish of preparing it is time to create the following:

Storyboard

As mentioned above a storyboard shows every shot needed while filming. This means most students will have around 10 storyboards, however, some videos might only require 2-3. It will really depend on your content. When storyboarding, don’t forget to include B roll.

Shot list

The shot list is all about preparing to film. Look at the storyboard created and decide what type of shot you will use (extreme close up, close up, medium, long, long), camera movement for each shot, and the duration of each shot. It is a good idea to shot longer than what you’ve planned.

Comments

For this part of the assignment, go to your class FACEBOOK GROUP, find the coinciding post, read your classmates’ initial posts and respond to three different classmates. Select someone without replies (if possible), and do some of the following:

  1. Ask questions
  2. Answer questions
  3. Suggest other principles which may help
  4. Give more insight on an audience
  5. Help with Taboos
  6. Give advice or feedback on the strategy
  7. Provide advice on sketches

Affirmations such as “nice post,” “I like the way your sketches,” or “I agree,” “this was such a great draft. You’ve really understood your audience and can see that with your IPPIE plan. I don’t really have any suggestions, I am just trying to make this post long enough” are not adequate for this discussion. Be thorough and thoughtful. Your replies should start a conversation, not end it.

Submit to iLearn

After you have made comments, you will collect screenshots and other artwork, and create a PDF to be submitted on ILearn with the following:

  1. First and Last Name
  2. Section, semester and professor
  3. IPPIE Plan
    • This is a screenshot of your expanded Facebook post comment from the first due date
  4. Script
    • This is a screenshot of your expanded Facebook post comment from the first due date
  5. Storyboard
  6. Shot list
  7. Three critique/feedback comments
    • This is a screenshot of your expanded Facebook post comment