Week13b

Summary Presentation Project Description

Background

Throughout this semester you have been running 2 social media channels. For this final project, you will present what you have learned and what you've improved this semester on your social channels. This presentation, if done right, will be a great portfolio piece. This project will be a presentation deck and a  video presentation talking about your success. Below are some examples we see in the industry, which should help you come up with some ideas.

Professional Examples

Squatty Potty

Subaru, Make a Dog's Day

Hotels.com Silent Ads

Student Examples

If you would like to see some student examples go to this Pinterest board.

Project Components

Presentation Content

Although you are about to see some ideas of what to include in your presentation, don't treat these concepts checklist list. Your presentation should make sense and sometimes that means doing things in a different order or include more information. This is the bare minimum your presentation requires:

Background

Create slides and talk about where you started out. Talk about how you came up or got involved with the brand and how the brand was positioned. Talk about the followers you had at the begging and the original thoughts of who your audience was. The background should lead nicely into what you learned over the semester and how you either refined your original ideas or changed them.

Posts

Through the semester you should have been posting regularly. Without regularly posting, you won't have an opportunity to grow your channels. Talk about where, what , when and how you were posting. Discuss what you learned and how it improved over the course of the semester.

Growth

How you and the channels have grown will be the true indicator of how you've done this semester. Talk about the channel's growth, which isn't always a number of likes (engagement and others could also be an indicator of growth.)

Presentation Design

This project focuses on creating a well-designed presentation. You should start by looking back at your style guide and design the presentation based on your brand. Use design principles to create your own templates. This presentation design should be entirely your work, no templates should be copied or used. 

Presentation video

 

You will create a 2-3 minute presentation video to finish off this project. The video should cover the presentation you've created and the content you've put together. You can create the video in any program you would like and doesn't need to include your face. If your brand is about yourself, you probably should show yourself.

What is due?

You’ve gathered your content and put together an outline. Now it is time to create your presentation and record your video.

Presentation

As mentioned above, you need to take the content you’ve put together during the first due date of this week and create your presentation. The presentation should be your own original work. Make sure to focus on the design of the presentation.

Presentation Video

After you’ve created your presentation, record a 2-3 minute video on the program of your choice. Do not go over the 3 minute mark. The video should use the presentation you’ve created.

Submit to iLearn

After you have made comments, you will collect screenshots and other artwork, and create a PDF to be submitted on ILearn with the following:

  1. First and Last Name
  2. Section, semester and professor
  3. Presentation facts and statistics
    • This is a screenshot of your expanded Facebook post comment from the first due date
  4. Presentation Outline
    • This is a screenshot of your expanded Facebook post comment from the first due date
  5. Finalized presentation design
  6. A link to your video presentation
  7. A screenshot of the video shared to your class’ Facebook group