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Summary Presentation Project Description
Background
Throughout this semester you have been running 2 social media channels. For this final project, you will present what you have learned and what you've improved this semester on your social channels. This presentation, if done right, will be a great portfolio piece. This project will be a presentation deck and a video presentation talking about your success. Below are some examples we see in the industry, which should help you come up with some ideas.
Professional Examples
Squatty Potty
Subaru, Make a Dog's Day
Hotels.com Silent Ads
Student Examples
If you would like to see some student examples go to this Pinterest board.
Project Components
Presentation Content
Although you are about to see some ideas of what to include in your presentation, don't treat these concepts checklist list. Your presentation should make sense and sometimes that means doing things in a different order or include more information. This is the bare minimum your presentation requires:
Background
Create slides and talk about where you started out. Talk about how you came up or got involved with the brand and how the brand was positioned. Talk about the followers you had at the begging and the original thoughts of who your audience was. The background should lead nicely into what you learned over the semester and how you either refined your original ideas or changed them.
Posts
Through the semester you should have been posting regularly. Without regularly posting, you won't have an opportunity to grow your channels. Talk about where, what , when and how you were posting. Discuss what you learned and how it improved over the course of the semester.
Growth
How you and the channels have grown will be the true indicator of how you've done this semester. Talk about the channel's growth, which isn't always a number of likes (engagement and others could also be an indicator of growth.)
Presentation Design
This project focuses on creating a well-designed presentation. You should start by looking back at your style guide and design the presentation based on your brand. Use design principles to create your own templates. This presentation design should be entirely your work, no templates should be copied or used.
Presentation video
You will create a 2-3 minute presentation video to finish off this project. The video should cover the presentation you've created and the content you've put together. You can create the video in any program you would like and doesn't need to include your face. If your brand is about yourself, you probably should show yourself.
What is due?
This week you are learning from your peers. Go to your class Facebook page and watch at least 15 of your classmates videos and comment on them within Facebook.
Give quality feedback. Affirmations such as "nice post," "this was amazing," "I agree," "This was such a great brand. You've really understood your audience and can see that with your presentation. I don't really have any suggestions, I am just trying to make this post long enough" are not adequate for this discussion. Be thorough and thoughtful.
Submit to iLearn
After you have made comments, you will collect screenshots of the 15 comments you've made and create a PDF to be submitted on ILearn with the following:
- First and Last Name
- Section, semester and professor
- Screenshot of your presentation video you've shared to on the class Facebook group
- This is a screenshot of your expanded Facebook post comment from last week
- 15 screenshots of all the comments you've made on your peer's presentation videos
- This is a screenshot of your expanded Facebook post comment from the first due date