Paid Ads Project Evaluation

Instructions:

Now that the project is over, it is time to reflect on how things went. Write a brief explanation of your experience, what went well and any areas of opportunities. This is where you will use the metrics defined within the ippie process you've written during the first week of the last project.

Submit to iLearn

After you have written an evaluation of the project, put together a PDF with the following:

1. First and Last Name
2. Section, semester and professor
3. Screenshots of the ads created for the last project
4. Evaluation of the metrics from the paid ads
5. A brief write up of what went well and what could be improved

Summary Presentation Project Description

Background

Throughout this semester you have been running 2 social media channels. For this final project, you will present what you have learned and what you've improved this semester on your social channels. This presentation, if done right, will be a great portfolio piece. This project will be a presentation deck and a  video presentation talking about your success. Below are some examples we see in the industry, which should help you come up with some ideas.

Professional Examples

Squatty Potty

Subaru, Make a Dog's Day

Hotels.com Silent Ads

Student Examples

If you would like to see some student examples go to this Pinterest board.

Project Components

Presentation Content

Although you are about to see some ideas of what to include in your presentation, don't treat these concepts checklist list. Your presentation should make sense and sometimes that means doing things in a different order or include more information. This is the bare minimum your presentation requires:

Background

Create slides and talk about where you started out. Talk about how you came up or got involved with the brand and how the brand was positioned. Talk about the followers you had at the begging and the original thoughts of who your audience was. The background should lead nicely into what you learned over the semester and how you either refined your original ideas or changed them.

Posts

Through the semester you should have been posting regularly. Without regularly posting, you won't have an opportunity to grow your channels. Talk about where, what , when and how you were posting. Discuss what you learned and how it improved over the course of the semester.

Growth

How you and the channels have grown will be the true indicator of how you've done this semester. Talk about the channel's growth, which isn't always a number of likes (engagement and others could also be an indicator of growth.)

Presentation Design

This project focuses on creating a well-designed presentation. You should start by looking back at your style guide and design the presentation based on your brand. Use design principles to create your own templates. This presentation design should be entirely your work, no templates should be copied or used. 

Presentation video

You will create a 2-3 minute presentation video to finish off this project. The video should cover the presentation you've created and the content you've put together. You can create the video in any program you would like and doesn't need to include your face. If your brand is about yourself, you probably should show yourself.

What is due?

Start thinking about your presentation by making a list of your brand’s facts and statistics and writing a presentation outline. Develop the following:

Presentation Facts and Statistics

Now is the time to gather content and metrics. Look back at what you’ve done this semester through the projects and posts. Match your IPPIE plan goals throughout the semester to actual metrics and behaviors you can measure. You will want to find content which explains the background, posting, and growth. Here are some examples you might want to include:

• Brand development: amount and types of posts you made this semester
• Follower growth and engagement: retweets, likes, comments, shares, follows, replies, etc.
• Traffic: paid ad conversions, click rates, etc.
• Audience Demographics
• The optimal time and content for engagement
• ROI (return on investment)

Presentation Outline

After reviewing your facts and statistics, decide on what type of story you want to tell about your brand and write a presentation outline. The presentation outline should help you organize your thoughts and plan out your presentation. Remember that your final presentation video should not be longer than 2-3 minutes. If done well, this presentation will make a great addition to your portfolio.

Where to submit

After you have created your presentation facts and statistics, as well as your presentation outline, add a comment to the coinciding post to your class’ FACEBOOK GROUP. Both items can be included as one comment.