This discussion will take place in your section's Facebook page.

 

Initial Post

Start thinking like a practitioner of social media. Develop a profile of a social media channel.

1. Your instructor will assign you a social media channel.
2. Research your channel and answer these channel profile questions
   1. What is the main purpose of the channel?
   2. What are their revenue streams? How do they make their money?
   3. What type of advertising does this channel support?
   4. What are the strengths of this channel?
   5. What are the weaknesses of this channel?
   6. What type of activity does this channel support?
   7. What is the best practice for advertising on this channel?
   8. What is the channel trying to accomplish with it's design?
   9. What metrics (likes, shares, re-tweets, etc.) will be used to determine if an advertising campaign is successful on this channel?
3. Add your answers to the course Facebook page

Replies

Read your classmates' initial posts. Respond to three classmates, select someone without replies (if possible), and do some of the following:

1. Comment on at least three classmates posts
2. Take a screen shot of your original post and the three comments you made.
3. Combine your screenshot together into a PDF and submit it on ILearn.

Affirmations such as "nice post," "I like the way you explained this," or "I agree" are not adequate for this discussion. Instead, be thorough and thoughtful. Your replies should start a conversation, not end it.

What to Submit on iLearn

After you have made comments, you will collect screenshots and create a PDF to be submitted on ILearn with the following:

1. Your First and Last Name
2. Professor's Name
3. Section Number
4. A screen shot of your original (expanded) Facebook post
5. A screen shot (from Facebook) of each of the three comments (expanded view) on a classmates post

Unless otherwise stated by the instructor, all files submitted to an ilearn dropbox will be a single, multiple page PDF. Where appropriate, a text link to a URL should be added in the comments.

• Each project page will have a numbered list of items
• Each number should be a page
• Put the pages of your PDF in the same order as the numbered list

The PDF for the final week will be a continuation of the PDF for the draft week. For example, if you have a 5 page PDF for the draft, then the PDF for your final will have those 5 pages and the additional pages.

You may use any software to create this PDF, but please keep the file size down as much as possible (without sacrificing the ability to view the images and screenshots well)

Each week, you will produce a blog post analyzing some aspect of social media, visual communication or online marketing. Sometimes, you will be given a topic, otherwise, you should choose a relevant topic yourself.

Screenshot your post and add the screenshot(s) to the appropriate PDF to be submitted to the dropbox mentioned in the project instructions.

To ensure that you have good SEO, please review this video, set up your author profile and follow these instructions when creating your blog post.

The following relates to the discussions that will happen in the class facebook group.

Screenshot your initial post, updates, and comments to other students. Add these screenshots to the appropriate PDF to be submitted to the dropbox mentioned in the project instructions.

These critiques will happen on the course facebook page. Each week, a new discussion will start. The primary reason for discussions is to give and receive critique as your continue to share your progress throughout the week.

1. An initial post with your IPPIE process and other items as described in the project instructions
   1. Include images
   2. Explain your sketches and concept
   3. As your project progresses, add additional comments to your post with images of your work

1. Comment on a minimum of three of your classmates’ posts
   1. Start with classmates’ posts that have fewer comments
   2. Responses to comments on your own post don’t count
   3. Respond professionally and be helpful
   4. Offer critique and feedback
   5. You may choose to SHOW what you’d change in an image

Blog: Setting up your Author Tag & Creating a Post

Blog: Wordpress SEO

Please review the following video to help with your title, tags, categories and featured images on your wordpress posts.