Reading 04
Kerr, C. (2016) Content Designed
Read the following sections:
- Composition - pages 45-48
- Fundamentals - page 49
- Contrast - page 50
- Lines - pages 51-53
- Layout - page 54
- Golden Section - page 55
- Rule of Thirds - page 56
- Not Half - page 57
- Swiss Grid - page 58
- Custom Grids - pages 59-60
Copyright/Fair Use Videos
Copyright/Fair Use
Videos
Watch the following videos to prepare you for the Copyright/Fair Use case discussion:
Copyright:
Fair use:
Four Factors For Fair Use:
Licensing, Permission, and Public Domain:
What to Do Moving Forward:
Copyright/Fair Use Scenarios
Copyright/Fair Use Scenarios
Purpose: Value your own and others' work Assessment: Critical thinking, research, and citations
Initial Post
This discussion will take place in your course Facebook Group.
First due date
- Watch the Copyright/Fair Use Videos.
- Read the scenarios below. Respond to three on our Facebook group.
- Follow the instructions in the case. Support your ideas with evidence and cite your sources.
Scenario 1
For a college assignment, Abby designed a logo for a local business. The business owner liked her design and offered to buy it; however, the offer was ridiculously low. Abby declined. A few weeks later Abby noticed the business using a similar logo, altered only slightly from Abby's original design. The business owner suggested that since he hired a designer to recreate the "new" logo, he was not breaking copyright. He claims "shop rule" applies. Outline what Abby should do. Consider both legal and social options.
Scenario 2
Research the Barack Obama "Hope" poster case. Summarize the key fair use issues. Discuss the difference between transformative and derivative work. Finally, describe what this case has to do with your work.
Scenario 3
Josh sends out an email newsletter for his company. The newsletter is informational, it is not trying to promote or sell anything; however, the company is a for-profit business. Last month, Josh did a Google search for images of cats. He included a few in the newsletter. A photographer contacted him this week and asked him to pay several thousand dollars for using the image. Do you think Josh has a solid fair use case? Or does the photographer have the right to claim copyright infringement?
Scenario 4
While designing a logo of sheep, Jessica looked at six images found on a Google image search. She didn't trace over the images, but did use them as reference for her drawing. She pulled out elements of each one to create her final logo. Is using reference images in this way an infringement of copyright?
Scenario 5
Last semester, Nick found a 10-second video clip, and he incorporated it in his 5-minute video. Before producing his video, Nick contacted the content owner and requested permission to use the clip, but he didn't receive an answer. This week, YouTube removed Nick's video because the original content owner filed a complaint. Nick can appeal the take down. What is Nick's appeal?
Post your responses to the coinciding Facebook post.
Replies
Second due date
Read your classmates initial posts. Respond to three classmates, select someone without replies (if possible), and do some of the following:
- Do you agree or disagree? Suggest a source or site that supports your position.
- Did they leave something out? Explain what was missing.
- Summarize the key take aways and apply these to your work.
Affirmations such as "nice post," "good point," or "I agree" are not adequate for this discussion. Instead, be thorough and thoughtful. Your replies should start a conversation, not end it.
What to Submit on iLearn
After you have made comments, you will collect screenshots and create a PDF to be submitted on iLearn with the following:
- Your First and Last Name
- Professor's Name
- Section Number
- A screen shot of your original (expanded) Facebook post
- A screen shot (from Facebook) of each of the three comments (expanded view) on a classmates post
General Submission Instructions
PDF Submissions to iLearn
- Each project page will have a numbered list of items
- Each number should be a page
- Put the pages of your PDF in the same order as the numbered list
The PDF for the final week will be a continuation of the PDF for the draft week. For example, if you have a 5 page PDF for the draft, then the PDF for your final will have those 5 pages and the additional pages.
You may use any software to create this PDF, but please keep the file size down as much as possible (without sacrificing the ability to view the images and screenshots well)
Where to submit

Blog Posts

Each week, you will produce a blog post analyzing some aspect of social media, visual communication or online marketing. Sometimes, you will be given a topic, otherwise, you should choose a relevant topic yourself.
Screenshot your post and add the screenshot(s) to the appropriate PDF to be submitted to the dropbox mentioned in the project instructions.
To ensure that you have good SEO, please review this video, set up your author profile and follow these instructions when creating your blog post.
Facebook Discussions

The following relates to the discussions that will happen in the class facebook group.
Screenshot your initial post, updates, and comments to other students. Add these screenshots to the appropriate PDF to be submitted to the dropbox mentioned in the project instructions.
These critiques will happen on the course facebook page. Each week, a new discussion will start. The primary reason for discussions is to give and receive critique as your continue to share your progress throughout the week.
- An initial post with your IPPIE process and other items as described in the project instructions
- Include images
- Explain your sketches and concept
- As your project progresses, add additional comments to your post with images of your work
- Comment on a minimum of three of your classmates’ posts
- Start with classmates’ posts that have fewer comments
- Responses to comments on your own post don’t count
- Respond professionally and be helpful
- Offer critique and feedback
- You may choose to SHOW what you’d change in an image
Blog: Setting up your Author Tag & Creating a Post
Blog: Setting up your Author Tag & Creating a Post
Blog: Wordpress SEO
Blog: Wordpress SEO
Please review the following video to help with your title, tags, categories and featured images on your wordpress posts.